What Is Market Research Why Is It Important to Business Success?

Launching your product? Want to know what the market is all about now? What does the data say about the current market status? Is it a good time for your product to be launched? Will the audiences perceive your product? How different it is from other products? These questions might arise in your mind always. For that there is a solution which is called Market Research.
What is MarketResearch?
It is the process of assessing the market for the launch of new products with conducting a thorough research directly with the consumer. This lets the company to identify its target market and gather statistics and data from the opinions gathered from consumers regarding the product. Market Research are mostly done by the companies itself or through third parties who are experienced in the market research field. A lot of marketing strategies can be used for market research such as surveys, product testing and directly approaching the consumer groups for their opinions regarding the product.
Now the question is What is the need for MarketResearch?
The purpose of doing market research is to assess the market related to the product or service to gather results how the consumers will react to the product. The companies may try to find out what the consumer likes and what not and where does their product stand between these and how to make it better so that the consumer perceives it. They can remodel the product according to that and bring about changes to the actual product so that it fares successfully in the market after its launch.
How is market research done?
MarketResearch requires a lot of strategies and plans to be implemented to bring out fair amount of results for the company. The companies develops variety of steps with proper planning. It gathers information regarding the market and the company must analyze the data that has been collected to look after the relevant data that can be used later on to bring modifications to the product.
What is the use of Market Research results?
The company which is planning to launch its new product must conduct the market research to find out consumers views and also data regarding the product. These data helps the companies bring changes to the new products. If the company thinks that any alterations is required to bring to the product which may result in bringing success to the product right before or after the launch. To catch the consumers eyes the companies use this data and statistics to make sure the product is worth showing interest for and the consumers will be in benefit.

What is the Role of GigIndia in MarketResearch?
GigIndia is the ultimate place for finding people for conducting market research because GigIndia specializes in marketing strategies which is helpful for businesses to become successful and get best results in returns as GigIndia has a huge student workforce who can perform the tasks given to them. Apart from that GigIndia plans everything from how to conduct the surveys, provide test samples to the consumers and also gather their thoughts over certain products and they compile all the information regarding the market research programme and sends them to the company to make sure they find it useful in bringing out any changes by the help of these results.
Nowadays market research is one of the most important tools for every business because it ensures you about the market scenario going around nowadays in the market and having consumers thoughts over a product gives you the proper results as what is the good factor and what is the bad factor about the product. So it is always recommended to conduct a market research always before launching a product in the market and for that GigIndia is the best place to work with.

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Picking the Correct Paint for Your Home-Based Office

You have all heard the phrase “location is everything”. This is so true when choosing the location for your home-based office. We determined that whatever the space you will choose it should be away from high traffic areas and if possible have a window that would allow some natural light. The next step in the process of setting up your home-based office is to determine what color and finish of paint would work best in your new office space. A high gloss finish adds energy to the space while a flat finish is more soothing.

A fresh coat of paint is a great way to make a positive upgrade to the home-based office space. Psychologists do tell us that color has a direct impact on mood and that our mood has a direct impact on our energy. Our energy of course will have an impact on productivity and job performance. Additionally, no matter how much time we are spending in our home-based office we must feel comfortable there. We might not have thought that making the right color and paint finish choices could affect the success or failure of your home-based business but it certainly can. Color has a different effect on everyone. Purple is a favorite color of mine so for example, I would like to incorporate different shades of purple into my office design. I would do this with the use of paint or another way is to use accent walls or accessories such as throws or pillows. Even a piece of furniture could add an accent color.

Other things to take into consideration when choosing a paint color and finish is the size of the home-based office, the furnishings, how much time you will be spending in your office and what time of the day you will be working in the home-based office. I would recommend that If your office space is small choose a color that will make it appear larger. It is suggested that you never paint a small space a dark color. If you find yourself working in a large space you can add an accent wall to help make the space feel a bit smaller. Also consider the color of your furnishings when picking a paint color. Dark woods would match better with warm colors and the light woods with variations of pastels. So when you have decided on your paint color this is the time to head over to the paint store and get some samples. Put your samples up on the walls and look at them at different times of the day so you can determine, based on what time of day you would be working in the office, that this is absolutely the correct paint choice.

Another critical item is the type of paint that you choose especially if you are going to be spending 8 hours a day in the home-based office. You want to pick a paint that will not be emitting noxious substances that could make you ill. Choosing paints that are no-VOC (Volatile Organic Compounds) is critical for home office health. Make the paint color you choose something a little different from the rest of the home. It is important that you can easily transition from the home to the work environment and vice versa.

What it really boils down to is only you will be able to determine the color(s) and finish for your home-based office. So, take that next step and choose your paint and paint finish and get to work creating your individualized home-based office environment.

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Nagamenslot : Situs Judi Slot Gacor Online Terpercaya & Slot88 Resmi

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List Building Tips For the Affiliate Marketer

If you’re into affiliate marketing you will probably already know how important list building is to your overall success. However, I sometimes get the feeling from close examination of my competitor’s sites that list building takes a back seat in their site layout and design. One also gets the general feeling that list building is not as important as it once was, especially in the early days of online marketing before the advent of so many social media/networking sites.

Granted for the ordinary webmaster, in the age of Twitter, Facebook and YouTube, building your own personal autoresponder lists have taken a backseat to these social networking sites which obviously builds your subscriber list for you. But these are third-party sites controlling your subscribers and while they more or less eliminates the whole notion of unwanted spam, they do present issues regarding the use of these lists.

Coming from the old school of marketing, I realized the importance of my lists from the start. I also realized the most difficult part of building a list was not getting the subscribers, but connecting in some way with them and building trusting relationships with lists in the tens of thousands is not an easy thing to accomplish.

List building in regards to affiliate marketing is of special interest to me since I am a full-time affiliate marketer and anything which makes my job easier I will try. Like most affiliate marketers, I have created niche sites dealing with the products and services which I promote. One major component of these sites is the list building element. On almost all my sites I try to capture my visitor’s contact information to give follow-up information which lets me market to these subscribers in a very subtle way.

The important thing here is to offer free ebooks, guides or e-courses in order to capture this contact information before these customers are sent along to the merchant’s site. This is the “old squeeze page” which many online marketers use in order to build their own list of potential prospects for their offers.

This must be a “win-win” situation for everyone involved so I like connecting these lists to special sales, coupons and deals which are offered by the merchants. These customers can get $100′s off the price of the products featured so that they end up with a good deal and you end up with a sale.

All this couldn’t be possible if you didn’t build your list of targeted clients or customers looking for the products you’re promoting. List building in this area has proven very effective for my affiliate marketing, so effective I try to put my subscriber form or box on all my webpages. So if you’re an affiliate marketer who is sending your visitors directly to your merchant’s site, think again, and see if building or capturing your visitor’s contact information is worth your while? If done properly, this can be an excellent way of increasing your sales and commissions.

Another form of list building which I believe too many affiliate marketers take for granted is the powerful little “cookie”. For those not in the business, a cookie is simply a piece of code which identifies your referrals as belonging to you or your affiliate ID, if a sale is made immediately or for any time in the future you will get credit for the sale because you referred the customer or client.

Now, the trick here is to pick affiliate products and programs which have a 90 Day Cookie or more; if a sale is made in those 90 days you get credit for the sale. The longer the length the better, there are even some products and companies which give life-time cookies.

Why is this so important you ask?

Well, if you have a popular site you can quickly build up a long list of potential customers cookied with your affiliate IDs. The larger the list, the more sales you will make. Affiliate marketing is a numbers game, the more numbers you have, the easier it is to succeed. I have found this so profitable that I try to “cookie” all the lists I build in the process mentioned above, so that all these potential customers have my affiliate IDs attached.

So it doesn’t take a genius to realize, used in combination, this can be an extremely profitable form of list building which every affiliate marketer should be doing if they haven’t already figured out this simple marketing strategy. Build your lists, cookie your lists, and then sit back and reap the rewards.

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List Building: 3 Secrets To Explode Your Subscriber List In 24 Hours

Email List Building is hard! And for some reason people have a difficult time cracking the Internet code. So what is the hardest part of marketing or building a home business online? Creating a list. I think one reason the vast majority of people fail to create any income online is because of their email list building skills. That’s right, list building is a skill, one that can easily be mastered if done correctly.

The Basics of List Building

When it comes to building an email list there are a few things you must understand before you can succeed in online. Keep in mind in today’s Internet age people can be very skeptical about anything online so the first thing you need to try to do is build trust and report. This will can easily be done with the three steps below but keep in mind there are hundreds of ways to create trust.

Also, don’t get distracted by everything online. If you’re serious about list building and want to build your list you need to perform consistent action on simple steps. This will ensure you achieve the results you’re looking for. Focus on one or two list building activities at a time. Once you’ve master those, add more to your toolbox.

3 Steps To List Building Success

Here are 3 simple things you can do to build your list starting today!

Attract Your Target Market: When you first start you need to master the art of attracting people to your site. Want to know how to build a mailing list? Learn Internet marketing. Learn how to attract people to your squeeze page. If you’re using a proven marketing system you can drive them to that squeeze page… if not you’ll have to know how to create your own. I recommend starting with article marketing, blogging (if you want to create your own brand), and using some form of paid advertising like ezine advertising or PPC. This way, you combine short term and long term list building strategies to achieve maximum results.

Use Shiny Objects: The next thing you want to do is to encourage someone to opt into your mailing list. The best way to do this is to create some free video training or a free eBook that provides an enormous amount of value. An easy way to create an eBook is to take 10 articles you’ve written and make each one a new chapter of your book. Then give it away for free in exchange for their information. Or if your using an attraction marketing system you can just use one of the training resources they give you. The one I use gives me about 20+ different webinars, videos, and ebooks all pre-made… it’s pretty cool.

Keep In Touch: The last key to list building is constant communication and relationship building. This is done through an autoresponder. You can automatically update your list on what’s going on and provide training through their email. This is the most lucrative part of list building because most people won’t buy from you or join your business the first time they see it… it takes about 7 times before someone even thinks about looking at what you’re providing. Having a solid autoresponder series in place is key, and if you don’t have one you’re leaving a lot of money on the table.

Now that you have the perfect list building system it’s your job to learn how to master each phase or step of the process. Honestly you could pick any one to start with but you’re better off starting with learning how to attract the right people to your squeeze page. This can be done through split testing and a proven list building system.

Remember, everything worth building takes time. Enjoy the process of internet list building, building your business one subscriber at a time.

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How You Can Improve Customer Experience Online

Personalization may be the most advanced technology the internet grants markers in various companies. Companies can offer their clients the things they exactly require or offer tips about what they wish to have.

Should you use the internet now, you will notice that shopping has been created more desirable. When you buy a product or search for a certain item more often than once, search engines like Google record your web activities. This information is later utilized in target marketing where you’ll be given suggestion on stuff that you that suit your way of life.

Questions you should ask Yourself

You need to start by identifying your audience. This should help you concentrate on a far more manageable group. To enhance your customer’s experience on the internet “what would be the steps to follow in purchasing services and products online”. This can be a vital facet of your internet marketing strategies meaning that it’ll assist you to understand their demands.

Another question that you ought to think about is the best way to effectively make use of the information within their decision-making to provide better online experience for them. Modifying your method to match their journey is the ultimate weapon to success.

Do you know the stages in customer’s making decisions?

Brand Recognition

Prospective customers have to recognize your brand before they are able to go to your site. You need to take the time to create awareness for the business by purchasing promotional initiatives. Discover what other brands inside your niche do to produce awareness for their customers. Study from their strategies and make an effort to find how you can be much better by utilizing unique techniques.

Are You Familiar With Them?

Knowing steps to make your clients familiar for your profession could be a challenge. However, you are able to effectively make sure they are acquainted with creating an interactive atmosphere. Here, you should use your social networking platforms to showcase your services and products. Employ tailored messaging and content marketing that will help you introduce your clients towards the brand. This makes them feel welcomed and wish to learn more.

Make Them Feel At Home…

Consideration may be the one factor you need to concentrate on to enhance the customer experience. When your customers understand your products, they’d desire to observe how you look after their demands. Which makes them feel both at home and considered goes a lengthy method to building your brand. Torture all of them with attention and kindness by providing them an opportunity to inquire and obtain sample tests on products. This will keep them wanting to come back for more.

Buying your product or service and achieving loyal customers

This is actually the last stage in consumer’s decision-making process. This is when they decide to purchase your product or service and purchase more later on out of your brand. When your technique is working and you’re landing more customers, keep using it. Also, search for reviews and feedback from customers for improvement and advancement.

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Why You Shouldn’t Focus On Getting More Customers For Your Business

Every business needs customers. Our business would fail without them. But only focusing on customer acquisition is a short sighted strategy. Sure, you should keep building your customer base, but you should also focus on your existing customers too. What is the average spend of a customer? Do you have other products and services to offer? It is much easier to sell to an existing customer than to continually keep looking for new ones.

Back End Products

If you have a range of products and services which you can sell to existing customers, you can increase your income quickly, simply by promoting them. By focusing on your ‘back-end’ products you can easily increase your income, without having to chase down new customers all the time.

Companies like Amazon are experts at this. Have you noticed that whenever you purchase from them they also offer you a range of other products which people have bought with that same product? McDonald’s do this across all their stores too. If you don’t hear “Do you want fries with that?” after your order, someone is going to get fired! I That’s because McDonald’s and Amazon know that by applying the strategy of an up-sell they can dramatically increase their profits across the board.

Price Hike

You can also test a price increase with your products. Just a small shift in pricing can have dramatic effects on your business. Many business owners are scared to try this because they don’t want to scare off their loyal customers. But look at banks and utility companies. Mobile phone companies also do this all the time.

No sooner have you entered into a deal with them and you’re getting a price hike. The reason: it works. People are often too busy to change providers, so they accept the changes. By testing a small price change of even only 10% you can determine what flexibility you have in your pricing.

Ask For Referrals

Have you got a referral system in place to reward your customers when they bring in a new customer? This could be as simple as a discount token for referring a customer. When customers know they will be rewarded for bringing in new clients, they start to think of ways to do it. Imagine an army of sales representatives all working for your company bringing in new customers. Focusing on rewarding your existing customers like this is another method of finding new customers very cheaply.

Offer Guarantees

Many people don’t purchase from you because they can’t see the value of what you offer, or they don’t want to risk it. By offering guarantees you help them overcome this potential roadblock to their purchases. Guarantees increase sales. They show a customer that you are serious enough about your service of product to offer a refund if the customer doesn’t get value from it. Guarantees build customer confidence. Testimonials also help potential customers overcome some psychological barriers to purchasing your products or services.

Look After Your Customers

Looking after existing customers can be a much better way to increase your profits than only focusing on finding new ones. Existing customers can keep buying from you for a long time. Do you know your return on investment for a single customer? How much does the average customer spend with you year after year?

ROI – Return On Investment

Knowing your ROI also empowers you when it comes to advertising. If a loyal customer spends money year after year in your business, it’s worth paying for advertising to acquire a customer. Perhaps your advertising budget is limited? When you realise the amount spent by each customer year after year, you will be likely to spend much more on advertising, knowing you will be making that money back, and building your business.

Authority and Status

Increasing your authority and status as a business owner can also have an impact. Status is perceived to be worth more by people even when the same products are being sold. Companies like Harrods charge much more than a normal store, simply because they have premium pricing based on their status and profile.

Don’t Focus Only On Customer Acquisition

Although customer acquisition is a necessary part of owning a business, there are other ways to build profit into your business model. Up-selling to your existing clients, increasing pricing, status and looking after existing customers are all ways to increase profits without getting another single customer.
Knowing your return on investment is an empowering way to find the value of a customer over years in your business, and price your advertising accordingly. By changing only a few things within your business, you can dramatically increase profits.

Customer Acquisition

Acquiring customers can be done very effectively with pay per click advertising. With pay per click advertising you can set a budget, target a specific market audience and test and measure to produce the best results. When you know your return on investment – the value of a customer, you can use this to understand how best to budget your advertising.
Many businesses worry about spending on advertising. However, knowing your ROI, and learning how to do pay per click advertising is probably the best use of your time if you already have a profitable business model. Once you have a profitable campaign, you can simply turn it up for more instant customers. Then move on to other advertising methods, testing them and measuring until another profitable campaign is built.

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Traffic Building – Oh the Insustainability of it All

Traffic building is a primary goal of virtually every business website on the World Wide Web. The problem many businesses encounter is the practices they insist on using do not connect well with long-term traffic building objectives.

For example, some businesses will insist on purchasing email lists and using these lists to conduct one shot email marketing campaigns. Sure, there will be a certain percentage of recipients who will visit their website and there will be a lesser percentage who actually make a purchase, but the end result is a boost in traffic.

Various advertising techniques such as Pay Per Click (PPC) are used to bolster traffic-building objectives, but the end result may be a smaller Return on Investment (ROI) than the site owner may be willing to accept as fair and equitable.

There is a term used in energy and natural resources that makes sense in the world of traffic building. That term is sustainability. When a site owner is seeking long-term strategies for traffic building they need to look at what strategies are sustainable.

What strategies can perpetually bring traffic to a site without requiring constant care and financial resources?

Organic Ezines – The use of information and personally culled email addressed make for a combination that allows you to connect with the largest number of motivated consumers. These consumers often look forward to your latest issue and are happy to gain insight and information on subjects they are interested in.

Search Engine Optimization (SEO) – SEO strategies are particularly well suited to bringing sustainable traffic to your website. If you optimize your site well you should expect the potential for perpetual traffic.

Directories – Taking the time to submit your site information to a variety of directories makes it possible to see further sustainability in cyber traffic.

The primary rule for many of these strategies is they cost more in time than they do money. Conversely strategies that require less time always seem to cost more money.

The shoot-from-the-hip approach to traffic building is an approach that requires constant attention and creative thinking. In fact, you shouldn’t be surprised if these approaches yield fewer results than you hope for. When that happens many site owners are tempted to push the envelope and develop strategies that many consider spamming.

When you take time at the start of your online business to develop traffic building strategies the end results are not only likely to be dramatically better they are also more likely to be sustainable.

With the growth of your traffic you will also find a parallel with increased sales.

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Profitable Traffic Building – 7 Ways to Advance in Traffic Building

Profitable traffic building is the key to success in Internet business. If you want to increase your profits, you have to increase your traffic. Through this article you are presented with 7 ways to advance in traffic building.

1. One of the most fundamental ways to advance towards profitable traffic building is to learn the ins and outs of creating content for a website that has been search engine optimized.

2. Additionally, when it comes to profitable traffic building, you must also learn techniques pertaining to meta-tags and meta-tag creation and placement.

3. Moreover, an important aspect of profitable traffic building in this day and age is learning how to create appropriate domain names that will draw traffic to a site.

4. Profitable traffic building also depends upon an ability to create and implement a quality link building program. Again, the key here is quality – any link building efforts need to be quality in nature.

5. Profitable traffic building efforts need to be part of a comprehensive website promotion plan or program. You cannot work on building traffic to a site in a vacuum.

6. You need to be open minded and willing to consider new options when it comes to working towards profitable traffic building and drawing people to your website venue.

7. Finally, if you have questions about what you are considering doing, understand that there are people available who can give you useful and professional advice, guidance and assistance.

Seven simple ways which you will now need to put into action.

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10 Effective Web Design Principles

As Steve Jobs once said, “Design is not just what it looks like feels like. The design is how it works. “functionality and the serviceability, not the visual design, determine the success or failure of a website. The visitor of the page is the only person who is looking for information regarding a product or a service.

With a click of a mouse the visitor decides, the user-centric design is the necessity for success and profit-oriented web design.

We will focus on main elements of web design, lateral thinking and result oriented approaches for effective web design which can lead to more sophisticated decisions, as a result, simplifying the process of comprehending the presented information.

Before seeing the guidelines for effective web design, it is important to know, what users think when they interact with a website.

The behaviour of the user, when he or she interacts with a website, is similar to a customer interacting with a store. Visitors glance at each page, text and images. They narrow down to clickable links which catch their interests.

Most users when they visit a web page they are looking for a specific information, product or service.

  • Users Like Quality: If a web page provides quality content, then it is compromised with advertisements and design of the web page. One should remember that a mix of good design and quality content, is needed to drive relevant traffic on the webpage.
  • Most Users Scan The Webpage: When a user visits a web page they scan the webpage for the information which fulfils their needs.
  • Web Users are Impatient and They What Instant Gratification: If the content on the webpage is not properly structured and if the visitor is not able to get the required information within the first three seconds. Then the chances of users exiting the webpage increases.
  • Users Don’t Make The Best Choices: Web page visitors don’t go page by page to search for the required information, rather they scan the web page and the link, which satisfies their requirement and they jump to it.
  • Web Users Follow Their Individual Intuitive Feeling: Most users scan the web page instead of reading line by line. According to the information architect Steve Krug, it is mainly because the users don’t care. “If we find something that works, we stick to it. It doesn’t matter to us if we understand how things work, as long as we can use them. If your audience is going to act like you’re designing a complex design, then create a great design which makes users think.”

Now, having seen the users behaviour, next we are going to checklist the web designing principles

  1. Don’t Make Users Think too Much: According to Krug’s first law of usability, the web page should be self-explanatory, it should contain answers to most of the questions which users can get after going through the web page. If the navigation and website architecture isn’t designed properly, the user will find it difficult to comprehend how the system works. A well thought and structured design along with clear and concise quality content direct the user towards availing the services or making a purchase. Thus, well-planned structure reduces the mental load. Once this is achieved, it will be easy for the user to navigate through the website.
  2. Use Minimum Fill in Forms: In every project which is designed to cater to the specific needs of the user, try to keep users requirements minimal. First-time visitors will like if they don’t have to fill in long forms to try out your service. Basically, remove all barriers, a user registration using a long fill in the form is enough to cut down on the incoming traffic.
  3. Divert users attention towards your USP: A website contains both static and dynamic content, some aspects of the user interface are more attractive than others. Attractive content, images and videos should be used to attract customers towards your USP (Unique Selling Proposition).
  4. Strive for Attractive Content-Rich Interface: Modern web designers focus more on the visually appealing interface, and they neglect architecture of the web page and content. A good mix of design, layout and content will drive more quality traffic to the webpage.
  5. Strive for Simplicity and Effective Writing: The content on the web page should be clear, concise and properly structured. As it helps the user to find the required information easily.
  6. Innovate But Not Distract: An impressive web design uses innovation and creativity. Use white spaces or negative spaces as per the requirement. A white space is the area of the page that is empty, mainly used between the images and videos.
  7. Aesthetically Appealing – Target As Per The Niche: Every industry or segment caters to specifically targeted customers based on factors like age, geography and gender. The design of the web page should be explicitly designed to target selected niche.
  8. Build Online Credibility and Trust: Nowadays everybody is present on social platforms, users and business enterprises both. Use your web page to build trust and credibility on social platforms. A testimonial from the existing clients is a great way to do this.
  9. Optimized Web Page: Web page should be optimized to load faster without compromising on quality factor.
  10. Responsive Web Design: Due to increase in handheld devices and data penetration. Mobile devices are the main source of traffic on the website. Web pages should be responsive to load in any device irrespective of the screen size.

Thus, a web page should be designed keeping in mind, the user and business needs. Use these web design principles to get an aesthetically appealing and result oriented web page.

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