Email List Building is hard! And for some reason people have a difficult time cracking the Internet code. So what is the hardest part of marketing or building a home business online? Creating a list. I think one reason the vast majority of people fail to create any income online is because of their email list building skills. That’s right, list building is a skill, one that can easily be mastered if done correctly.
The Basics of List Building
When it comes to building an email list there are a few things you must understand before you can succeed in online. Keep in mind in today’s Internet age people can be very skeptical about anything online so the first thing you need to try to do is build trust and report. This will can easily be done with the three steps below but keep in mind there are hundreds of ways to create trust.
Also, don’t get distracted by everything online. If you’re serious about list building and want to build your list you need to perform consistent action on simple steps. This will ensure you achieve the results you’re looking for. Focus on one or two list building activities at a time. Once you’ve master those, add more to your toolbox.
3 Steps To List Building Success
Here are 3 simple things you can do to build your list starting today!
Attract Your Target Market: When you first start you need to master the art of attracting people to your site. Want to know how to build a mailing list? Learn Internet marketing. Learn how to attract people to your squeeze page. If you’re using a proven marketing system you can drive them to that squeeze page… if not you’ll have to know how to create your own. I recommend starting with article marketing, blogging (if you want to create your own brand), and using some form of paid advertising like ezine advertising or PPC. This way, you combine short term and long term list building strategies to achieve maximum results.
Use Shiny Objects: The next thing you want to do is to encourage someone to opt into your mailing list. The best way to do this is to create some free video training or a free eBook that provides an enormous amount of value. An easy way to create an eBook is to take 10 articles you’ve written and make each one a new chapter of your book. Then give it away for free in exchange for their information. Or if your using an attraction marketing system you can just use one of the training resources they give you. The one I use gives me about 20+ different webinars, videos, and ebooks all pre-made… it’s pretty cool.
Keep In Touch: The last key to list building is constant communication and relationship building. This is done through an autoresponder. You can automatically update your list on what’s going on and provide training through their email. This is the most lucrative part of list building because most people won’t buy from you or join your business the first time they see it… it takes about 7 times before someone even thinks about looking at what you’re providing. Having a solid autoresponder series in place is key, and if you don’t have one you’re leaving a lot of money on the table.
Now that you have the perfect list building system it’s your job to learn how to master each phase or step of the process. Honestly you could pick any one to start with but you’re better off starting with learning how to attract the right people to your squeeze page. This can be done through split testing and a proven list building system.
Remember, everything worth building takes time. Enjoy the process of internet list building, building your business one subscriber at a time.